Antonia Hermelbracht is a scientific assistant at the Chair for Business Administration and Marketing at Bielefeld University. She is co-author of diverse publications on marketing and library services. Her main domain is the DFG research project ProSeBiCA, which is a cooperation between Bielefeld University Library and the Chair for Business Administration and Marketing. The project is about an adjustment and application of the conjoint analysis method as a marketing research tool in order to develop and govern future services in scientific libraries.