Dr. Reinhold Decker is Professor and Head of Marketing at Bielefeld University. He is the author or co-author of numerous publications on marketing and data analysis. His current research focuses on data mining, decision support in marketing planning, and consumer behavior analysis. Reinhold Decker is a member of several academic societies and serves as a referee for different journals and scientific conferences. He is the principal investigator of the DFG research project ProSeBiCA at Bielefeld University Library and has been supporting national and international companies in marketing research and planning.
Bielefeld University Library