Prof. Donald A. Marchand
Information Strategy as Key Success Factor for Enterprises and Universities

This presentation will focus on how managers can lead their organizations to improve performance by effectively using and managing information, people and IT capabilities. How can managers achieve better value from their investments and deployment of information resources and technology in their organizations? What can be done to improve the ways managers see, measure and manage their people to effectively use organizational information and IT in their core processes and activities? What can university administrators learn from how leading companies in diverse industries that leverage information strategy and capabilities to achieve superior performance?

Bielefeld University Library - last update: 01/09/2004